WWE have listed who has sold the most merchandise in 2023.
As seen on WWE Shop, the company has listed which Superstars or factions have shifted the most apparel in the previous year. It should also be noted that the list is not ranked and it has not been disclosed how much each respective entry has sold in either monetary or quantitative values.
The top 10 list is as follows:
- Cody Rhodes
- Roman Reigns
- LA Knight
- John Cena
- Rhea Ripley
- Seth Rollins
- The Bloodline
- The Judgment Day
- Rey Mysterio
- Kevin Owens
While Rhodes and Reigns are listed as the top 2 sellers in 2023, the real number one entry is likely the promotion themselves, as replica championship titles and generic merchandise are very often the top sellers at live events. While John Cena ranks highly year on year due to frequent merchandise releases and his star power, the 16-time World Champion has likely seen a significant increase in sales due to his lengthy recent run that ran from early September to early November.
Rhodes Moves WWE Merchandise
Fans and company higher-ups will not be surprised that The American Nightmare has been one of if not the top sellers of merchandise in the past year. Recent reports have stated that Cody Rhodes has dominated WWE merchandise sales and has even outsold generic company merchandise at recent non-televised events, a rare accolade for the winner of the 2023 Men’s Royal Rumble.
With the release of Rhodes’ latest piece of merchandise, the Raw star could be set to climb even higher in sales. Fans of Rhodes’ dog Pharoah are able to order a plush toy here.