WWE Money In The Bank was a massive success for WWE.
On July 1st for the first time ever, WWE took Money In The Bank outside of the United States and to the United Kingdom. The go-home episode of SmackDown also came live from the 02 Arena and was a massive financial success for the company.
24 hours later, Money In The Bank saw the returns of John Cena and Drew McIntyre while in the main event, Roman Reigns was pinned for the first time since December 2019.
Writing in the Wrestling Observer Newsletter, Dave Meltzer noted that the event ended up doing 17,600 pay-per-view buys which represents a massive success. Meltzer added that the figure was even more impressive given that the show aired in the afternoon due to the time difference between the US and the UK. Despite this, the event almost doubled the buy rate from the previous year.
“Money in the Bank ended up doing 17,600 buys on PPV, which is a phenomenal number of late buys. It was up 82.0 percent from last year’s Money in the Bank even during a period when streaming has gotten stronger and TV PPV has gotten weaker. The number was lower than WrestleMania but blew away everything since WrestleMania. Keep in mind that this show was also an afternoon show from the U.K. and not in prime time, and it nearly doubled last year’s show that was in prime time.
A very interesting note is that even though the number of people who get stations through satellite dishes has declined, for both Money in the Bank and Forbidden Door, buys from satellite dish homes were both more than double that of last year while cable as expected was down for Forbidden Door and while up for Money in the Bank, it wasn’t up anywhere near that of dish owners.
Also, late buyers of Money in the Bank were far less likely than live buyers to have also purchased Forbidden Door.”
What Other Records Did WWE Money In The Bank Break?
In the immediate aftermath of the event, WWE was quick to tout the success of the event, boasting that it had broken a number of records. These included viewership numbers as well as sponsorship and gate figures.
“Viewership jumped 17 percent from last year’s record, and surpassed the last U.K. premium live event – Clash at the Castle – by 30 percent.
Sponsorship revenue was up nine percent versus the record set in 2022.
MITB marked the highest-grossing arena event for venue merchandise in WWE history.
MITB set a new record for On Location fan experience packages, becoming the highest-grossing non-WrestleMania event ever.
The event became the most social Money In The Bank of all-time, with video views of the Bloodline Civil War match reaching 40 million in the first 48 hours –a 4X jump from the top clip at Night of Champions, Jimmy Uso super-kicking Roman Reigns.”
WWE’s next Premium Live Event is due to take place on August 5th when the company heads to Detroit for SummerSlam.