WWE has revealed that Money In The Bank broke several company records.
The event, which was held in the UK for the first time, saw Damian Priest and IYO SKY win the two eponymous Ladder matches and claim the coveted briefcases that guarantee them title shots of their choice.
Meanwhile, John Cena made his surprise return and called for WrestleMania to be held in London before making short work of Grayson Waller.
Drew McIntyre also came back to the company for the first time since this year’s edition of the Showcase Of The Immortals, making clear that he still has his sights on Gunther’s Intercontinental Championship.
While Triple H has already confirmed that the event had become the highest-grossing arena show in WWE history, the company has now issued a press release revealing that it set multiple other records in viewership, sponsorship, merchandise, and social media.
“Viewership jumped 17 percent from last year’s record, and surpassed the last U.K. premium live event – Clash at the Castle – by 30 percent.
Sponsorship revenue was up nine percent versus the record set in 2022.
MITB marked the highest-grossing arena event for venue merchandise in WWE history.
MITB set a new record for On Location fan experience packages, becoming the highest-grossing non-WrestleMania event ever.
The event became the most social Money In The Bank of all-time, with video views of the Bloodline Civil War match reaching 40 million in the first 48 hours –a 4X jump from the top clip at Night of Champions, Jimmy Uso super-kicking Roman Reigns.”
On top of this, the episode of SmackDown held at London’s O2 Arena was the highest-grossing edition of all time and was seen by 2.51 million viewers, a rise of 17% from last year’s go-home show.
Members of UK Parliament join calls for WrestleMania to come to the UK
With the success of Money In The Bank now in the history books, attention in the UK has turned to the possibility of hosting WrestleMania in the country.
Politicians have even got in on the act, with the Chair of the All-Party Parliamentary Group on Wrestling, Alex Davies-Jones, telling the BBC that she and her colleagues will do whatever they can to make it happen.
“Whatever we can do to make the UK attractive to host wrestling on the world stage we are more than happy to help facilitate.
“We would use our contact and negotiating skills to try and reach out to WWE, making conversations happen to try and promote the UK as a premier destination for world-class wrestling.”
Time will tell if the annual spectacular will make its way to British shores, with Triple H saying at the post-show Press Conference that it would be “tough” to make it happen, but also noting that we should “never say never.”
“We intend to be a global company, we intend to be global. So, never say never for any of it. The intent is there.
“It’s a lot more difficult than it appears, but the intent is there. If there’s a way to get a lot of these international events done, we’re hellbent on doing them.”