Ric Flair is All Elite, and so is his energy drink!
On November 2nd, AEW announced that two-time WWE Hall of Famer Ric Flair had signed a multi-year deal with the company. A press release announcing the news read:
November 2, 2023-AEW CEO Tony Khan today announced a multi-year deal with Hall of Famer “Nature Boy” Ric Flair, who surprised fans in attendance and viewers at home during last Wednesday’s AEW: Dynamite show in Philadelphia, marking his historic return to TBS by appearing as Khan’s “special gift” for “The Icon” Sting.
Flair’s AEW debut comes on the heels of his longtime friend Sting’s impending retirement announcement, which will culminate with “The Icon’s” final match at AEW Revolution in 2024. Over the course of their 30-year history, Flair and Sting have shared incredible rivalries, momentous matches and a respected friendship.
Continuing, the press release provided details about Flair’s energy drink partnering with the company as well.
Khan also announced that Flair’s Wooooo! Energy will become the exclusive energy drink of AEW. During AEW show dates, select host venues will carry the clean energy drink at concession stands for fans to enjoy. In addition, the beverage will be stocked in the wrestlers’ locker rooms, and will also be seen on the announcers’ desk during live broadcasts. Fans watching at home can experience Wooooo! Energy by ordering via woooooenergy.com.
Tony Khan And Ric Flair Commented On Flair’s New AEW Deal
AEW President Tony Khan was quoted in the press release, calling it an honor to welcome Flair to All Elite Wrestling.
“Last Wednesday, the ‘Nature Boy’ made his epic return to TBS, more than 35 years since the Flair vs. Sting rivalry first began on the Superstation,” said Khan. “It’s truly an honor to welcome the legend himself – and Wooooo! Energy – to AEW.”
“Ric cemented his legacy as one of the greatest professional wrestlers of all-time long ago, and now his world-renowned persona and his amazing wrestling mind will be major assets to AEW’S programming and our position globally. Most importantly, it’s fitting that the final chapter of Sting’s iconic career will unfold on TBS with Ric Flair by his side.”
Flair himself had this to say:
“I’ve been in the wrestling business for over 50 years,” said Flair. “Together with AEW and Wooooo! Energy, I’ve never been more excited, and I’ve never had more energy! When the Nature Boy promises a show, you know how it’s gonna go! Wooooo!”
Carma HoldCo is the parent company of Wooooo! Energy, and company President and Chairman Chad Bronstein also weighed in on the new deal.
“We’ve all been a part of a ‘Wooooo!’ moment. Time stops, crowds erupt, and people unite to celebrate the extraordinary. It’s electric. You hear it, feel it, and never forget it,” said Chad Bronstein, President and Chairman of Carma HoldCo, parent company of Wooooo! Energy. “This is so much more than a partnership. Together, Ric Flair, AEW and everyone at Wooooo! Energy will create more unforgettable moments for generations of wrestling fans.”