Shawn Michaels discussed the success of NXT and why he believes it has become such a popular show.
Over the past few years, NXT has seen a significant increase in viewership and ratings, particularly in the coveted 18 to 49 demographic. In a recent interview with John Pollock of POST Wrestling, Shawn Michaels attributes this success to several factors, including the show’s move to Tuesday nights, the integration of main roster stars, and the development of a distinct identity following NXT 2.0.
One of the key elements that Michaels believes resonates with the audience is the fast-paced nature of the show. He describes NXT as a “variety show” that offers something for everyone. The segments move quickly, transitioning seamlessly from one scene to another, creating an experience similar to scrolling on a phone. This rapid-fire format, combined with a diverse range of atmospheric aspects, sets NXT apart from other wrestling shows and keeps viewers engaged.
I think that’s something that resonates with that audience. I’ll also say, it’s a variety show, it’s sports entertainment. We have something for everybody.
Furthermore, Michaels credits the unique creative environment at the Performance Center in Orlando for NXT’s success. The show benefits from having younger writers who are in touch with current trends and can create storylines that tap into universal emotions, regardless of age. By appealing to a wide range of emotions such as anger, jealousy, joy, and happiness, NXT attracts a focused audience in the 18 to 34 age group.
Michaels proudly asserts that NXT is currently the best two-hour wrestling television show on air due to its variety and ability to connect with viewers on an emotional level.
That’s why I do say that we’re the best two-hour wrestling television show on TV today because we have so much variety. That’s something that being in Orlando at the Performance Center allows us that other people don’t have.
How Long Has Shawn Michaels Been With WWE?
Shawn Michaels recently celebrated 35 years since his debut with WWE. Michaels first appeared as one-half of The Rockers in 1987 before being fired from the company just two weeks later. He was then rehired by the company in 1988 and stayed with the company till his first retirement in 1998.
H/t to Fightful.com