Earl Miller, MIT Neuroscientist
70% of marketers say interactive content is very effective at engaging their audiences.8 Try some simple interactions during your next presentation and see for yourself.
Little Rokia’s parents were killed in the war and now she lives in desperate poverty and hunger. Won’t you please give a little to help Rokia eat tonight?
A Wharton Business School study found that people donate twice as much when presented with relatable stories than with statistics alone.9
In Africa, drought has resulted in widespread hunger for more than 3 million children. Won’t you please give a little to help relieve the food shortages?
TIP: Combining stories with your stats makes your presentation both relatable and credible.
By making your audience feel like you’re working together toward a common goal, you build trust and rapport.
Chances are you mentally “looked” around your own kitchen at home and recalled where objects sit in relation to each other, rather than created a mental bullet-list of items.
Memory champion Nelson Dellis remembers complex lists by picturing the various items in different locations within his home. Get creative!
Nelson Dellis, Memory Champion
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