WWE has announced a new partnership with the NFL.
WWE has confirmed the launch of new officially licensed legacy title belts in partnership with the NFL. The belts will be available for all 32 franchises. The news comes a little over a week before the new NFL season begins on September 7th.
You can find the press release from WWE below.
NFL Legacy Title Belts for All 32 Teams Now Available for Purchase Ahead of 2023 NFL Season
STAMFORD, Conn.–(BUSINESS WIRE)– The National Football League and WWE® (NYSE: WWE) today announced a multi-year licensing deal to create NFL-inspired WWE legacy title belts featuring the official colors and branding of all 32 teams.
The line of officially licensed NFL products launches today on NFLShop.com, WWEShop.com and Fanatics.com. This marks the first-ever licensing agreement between WWE and the NFL.
Number Of WWE Endorsement Deals Continues To Grow
In 2023 the sports entertainment giant has pushed ahead with a number of new endorsement deals and sponsorship arrangements. This saw the creation of the Mountain Dew Pitch Black Match at the Royal Rumble and the Slim Jim Battle Royal at SummerSlam. Incidentally, both matches included LA Knight.
In recent months WWE has also extended its deal with C4, which will see the creation of a new energy drink.